Marketing

BLOGGING AND CONTENT MARKETING

“If you build it, they will come.” While that may be true for baseball fields, it’s less likely for your brand. If you want to magnetize customers to your company, you need to replace your advertising with blog, website, and e-newsletter articles instead. Don’t know where to start, let me mastermind the process. By taking a cup of marketing strategy and adding in a heaping spoonful of my editorial expertise, I’ll serve up a prize-winning recipe for your company’s branding success. Current and past clients include: SlendHer.com, WiBride.com, WomensHealthMag.com, TheRxReview.com, and HazardousWasteExperts.com. See samples of my online work.

SOCIAL MEDIA

Are you tweeting on Facebook, status posting on Pinterest, and liking on Twitter. If so, um…you’re doing it wrong. Don’t feel bad. Getting ahead–or even started–in the social media game requires pitch-perfect planning. If you need your platforms built, I have my electronic hammer and nails in hand. Want a message to go viral, I’ll set up the strategies to help spread the word. Looking to grow your fan base, I’ll work as your team’s personal cheerleader. Through methods unique to your needs, editorial calendar development, and posts written on your behalf, I can make sense of the social media madness. Just need a consultant to set the stage so that you and your staff can play the everyday marketing role? I’m happy to assist. I currently manage multiple social media channels for WiBride.com as well as the Facebook page for TruStage Insurance (via CUNA).

COPYWRITING

Brochures, websites, catalogues, mobile apps, emails, and e-commerce need love, too. And in the least dirty way possible, I have plenty of word passion to go around. Catchy headlines, messages with buzz-appeal, and click-worthy product descriptions are at the heart of all of my writing, but it’s not the only thing I bring to the table. Consistency among all of the marketing messages is key. After all, customers won’t engage if they don’t understand who you are and what you do. Copywriting clients include Olo Acupuncture (email marketing, website copy, blog posts, brochures), Shopbop (fashion retail copywriting), Cradle Media (web copy), Green Clock Films (scripts), and more.