Who's That Girl?
I'm an old school journalist turned creative strategist. I definitely have a way with words, but I also bring to the table…
- a dedication to creative problem-solving.
- a love of experience learning.
- copy that connects on a human level.
- a level of empathy akin to a mama otter’s love for her baby.
While longform journalism, magazine articles, books, and lots more are spinning away in my wheelhouse, it's not lost on me that people scan content more than they read it. Since this words’ girl couldn’t beat ‘em, I joined ‘em by transforming words into an experience instead of continuing to grind away at content out of touch with today's audiences.
With a 20-year history of creating digital and print experiences, my killer storytelling skills strike the perfect balance of satisfying unique audiences' needs in the authentic voice of any brand. I constantly strive to reach the pinnacle of UX writing: to have my words go completely unnoticed in the best ways possible.
More Than Words
Making words come to life, brand style guides and mood boards are my jam.
Bokeh photo reminiscent of the night sky, bubbles, and the galaxy inspired the theme and color palette.
Bubbles evolved into the concept of speech bubbles and greetings, representing the conversational design at the heart of all UX writing.
Growing up in the 80s, my old-school telephone shaped the bond I had and still have with my family and friends. Conversations may now exist mainly in text, but those connections are still powerful.
A night sky bright with stars can connect two people far away by simply looking at the same constellation—essentially a pattern of stars joined together by their relative location to one another.
E.T. is the first movie I ever saw in the theater. My mom made it a memorable experience with billowy bows tied around my Gertie-like pigtails, my best friend as a guest, and an adorable plush souvenir. For me, it epitomizes experience, connection, and outer space.
A longtime fan of David Bowie thanks in part to his unconventional, against-the-grain style, “Life on Mars,” Ziggy Stardust,” Starman,” “Rebel, Rebel” and more solidified the mood of this moodboard.
A touch of inspiration morphed into foundational elements to establish an out-of-this-world look and feel.